Nashville-based independent label Big Loud Records signs a multi-year distribution deal with Mercury Records/Republic, stressing that the label ‘has not been acquired in any way.’

Prior to the expanded partnership, only releases from Big Loud artists Morgan Wallen, Lily Rose, and Dylan Gossett were involved in the deal, while the remainder of the label’s roster was distributed through Amped and Stem. Big Loud founders and partners Seth England, Craig Wiseman, and Joey Moi expressed their gratitude for Stem and Amped in a memo sent to staff regarding the new deal.

“Both teams have been an integral part of our growth story and remain a highly recommended distribution and artist resources solution for self-determined artists and companies. We remain proud investors of Stem to this day.”

“The Big Loud partners and executive leadership team are immeasurably proud of what this roster and staff have accomplished over the past eight years,” they continue. “Our songs, albums, artists, and company have seen the top slots of nearly every chart in our format. Best of all, we’ve earned those accolades with integrity.”

“We’re reaching new heights with broadened creative ventures and international outposts leading our growth into new genres and markets. With this next chapter, we are thrilled to elevated with a like-minded, best-in-class team that’s effectively been the No. 1 all-genre record label in the business for the last decade. Rest assured, Mercury Records/Republic both mirrors and supports our renegade spirit,” the memo asserts.

“This partnership allows for Big Loud Records to remain fiercely independent while leveraging their global distribution and resources, as needed, to best serve our world-class roster. Artists and our staff will see increased creative opportunities, robust international support, new multimedia partnerships, additional multi-format promotion muscle and merchandising resources, among many other benefits.”

“And to clarify: Big Loud Records has not been acquired in any way,” they conclude. “Our full staff will remain intact and we will continue to lead with the artists we represent.”

Big Loud Records has been an integral indie label in the ever-growing country music scene, with major figures like Morgan Wallen and HARDY under its roof. The expanded distribution strategy will provide a further boon to the genre as a whole.