by News24 | Springboks says private equity deal to fuel sponsorship boom
Rian Oberholzer (Photo by Ashley Vlotman/Gallo Images)
SA Rugby, which oversees the reigning world champion Springboks team, expects to double sponsorship revenue by the 2027 World Cup on the back of a planned private equity deal that values its commercial rights at $375 million.
The organisation, following the Springboks’ back-to-back World Cup victories including last year’s triumph in France, is seeking approval at a May 30 general council meeting to sell a 20% stake of the rights to Seattle-based private equity firm Ackerley Sports Group, according to SA Rugby MD Rian Oberholzer.
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